Studies show that customers remember a digital ad less than 50% of the time. However, consumers can recall a direct mail advertisement more than 75% of the time. If they remember you, they are more likely to work with you. Digital ads convert less often.
Digital ads can be difficult for consumers to comprehend. Studies show that it takes approximately 21% less cognitive effort to process a direct mailing ad than it does to embrace a digital ad.
Because it’s easier to process and understand, it takes less time for a consumer to process a direct mailer than a digital advertisement visually. Direct mailers also prompt a motivation response rate that’s 20% higher.
Response Rate Statistics
Still not sold on the power of direct mail marketing? Consider these statistics, provided courtesy of the Direct Marketing Association.
The response rate for direct mail, across all industries, is 3.7 percent. This is the case when businesses use a house list. The response rate is one percent when using a prospect list. This is noticeably different than the all-digital channels response rate, which is a mere .62 percent.
Current Direct Mailers